video production

The Mystique of the Mac, MacWorld Expo, and Evolution.

Each MacWorld Expo was a chance to see Jobs speak, and many of us thought each speech would be the last one. After all, when he returned, he coined the “iCEO” term, meaning he was at that time the interim CEO. He wasn’t planning on staying. In those days, he used to end his presentations with, “oh, and one last thing…” and it would be the show’s bombshell. The big deal. I’ll never forget the 2000 Macworld, when he said, “oh, and one last thing… I like what I’m doing, so I’m going to stay.” … Read More

The Luxury of Time

As I think back on the past year, a number of interesting time-related issues come to mind. The thing that each one has in common with the others is the effect more time would have on the outcome or progress of the project. … Read More

Shooting in Nevada

This year, we’re focusing on technology that has applications to the automotive industry. That includes navigation, multimedia, video, and even Internet technologies. In fact, we’re learning that in 2008, many kids will want to migrate away from watching DVDs and will instead want to watch YouTube, all while traveling down the highway. … Read More

Preparing to Shoot in Australia

Part of our team is about to head to Australia to shoot a sports documentary for the University of Michigan. It will be a challenging project, crossing the entire country via the Stewart Highway, a desolate, dangerous and often two … Read More