social media

Crisis Communications

Dealing With Public Relations Challenges

Posted by David Barrett on January 2, 2014 | Featured

As we move into a new year, dealing with public relations challenges is something a number of our clients are concerned with. There are multiple sources for managing bad PR, but every organization can benefit from some basic strategies. Our … Read More

Tags: Advertising, CLO crisis, co challenges, Comms, company threat, content management, corporate threat, crisis intervention, PR crisis, PR nightmare, social media, Social Networking

Change the Culture, Change the Perception

Posted by David Barrett on November 1, 2012 | Featured

One of the things we continually suggest to our clients is to consider your culture and compare it against that of your competitors. Once you know what the playing field is like, consider taking steps to create a process that … Read More

Tags: real time customer response, real time feedback, real time media, Salesforce Chatter, social media, social networking for customer support

Flash in the pan… HTML-5 gains momentum

Posted by David Barrett on July 28, 2012 | Featured

I remember the good old days, I guess in part because I’m no longer a twenty or even thirty or wow – a forty something. Software development was a thoughtful, exciting process. And, as you developed the software you planned … Read More

Tags: Advertising, Apple, Blogging, flash demise, HTML-5 a standard, markup language, Rcom Web Manager, silverlight dies, silverlight no future, social media, Social Networking, vimeo, web design, YouTube

Is Twitter Usage Important to Marketing a Product?

Posted by David Barrett on July 13, 2012 | Featured

Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More

Tags: Advertising, Auto Industry, Blogging, social media, Social Networking, Twitter, Twitter failures, Twitter for sales, Twitter in business, Twitter mistakes, Use Twitter and Win, Use Twitter to sell

Ford Continues to Demonstrate Leadership With Social Media

Posted by David Barrett on July 2, 2012 | Featured

It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More

Tags: Advertising, Auto Industry, Automotive Research, cloud computing, ford, Ford at CES, Ford auto show, Ford cusotmers, Ford F150, Ford fiesta, Ford Focus, Ford future, Ford history, Ford Media, Ford Mustang, Ford online, ford social, Ford story, Ford user stories, Ford videos, Ford Vimeo, Ford website, Ford YouTube, My Ford, MyFord Touch, social media, Social Networking, Twitter, YouTube

Some Basic Tips Regarding eMail and Security

Posted by David Barrett on June 22, 2012 | Featured

Have you ever received an email from someone you know explaining that they’ve changed their email address due to a recent hack job? Has that email blast had scores or even hundreds of email addresses of that person’s contacts visible? … Read More

Tags: Blogging, cloud computing, email security, hack job, hacked email, Identity theft issues, jacked email, jacked up email, making email safer, phishing, protecting email, secure email, social media, Social Networking, stolen ID, stolen identity

NAB 2012 Preview: Why Final Cut is On the Block

Posted by David Barrett on April 14, 2012 | Featured

Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More

Tags: Adobe FCP clone?, Advertising, Apple, AVID and FCP, AVID and NAB 2012, Canon 7D, cloud computing, creating films, CS6 vs FCP X, documentary, documentary production, edit decisions, editing video, FCP NAB, Final Cut Pro, Is CS6 really FCP 8?, NAB 2012, New FCP at 2012 NAB, post suite evolution, pre-production, social media, XDCAM, YouTube

Social Media in Biz Requires Action After that Tweet Goes Out…

Posted by David Barrett on April 4, 2012 | Featured

A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More

Tags: 2013 ford escape, 2013 ford fusion, Advertising, Auto Industry, Automotive Research, Blogging, cloud computing, Customer Support, facebook in business, ford and facebook, ford fusion, ford motor, ford social, ford stock, ford taurus sho, mark fields, new ford ceo, Rcom Creative, social media, social media insanity, Social Networking, Twitter, YouTube, youtube in business

Will Social Media Ruin Product Marketing?

Posted by David Barrett on March 29, 2012 | Featured

As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More

Tags: Advertising, Automotive Research, Blogging, cloud computing, excellent design, facebook insane, facebook loser, quality work, rotton tomatoes, social crazy, social madness, social media, Social Networking, Twitter, twitter nuts, web design, YouTube

Upgrade Your Web Browser, or Be Attacked!

Posted by David Barrett on March 27, 2012 | Featured

Do you know how current your web browser is at work? If it’s not the latest release of Firefox, Chrome, Safari, Opera or Internet Explorer, you may be putting your organization at risk. The ONline Trust Alliance (OTA) says more … Read More

Tags: Advertising, Blogging, bot security, bots must die, Chrome rocks, cloud computing, IE6 sucks, IE9 dies, social media, Social Networking, Twitter, web browser, web security