Most clients want their websites to work, and they don’t care how that happens. If something does happen to their site, it is never their fault. We try to encourage that level of responsibility, but internally, we are always studying ways to improve. … Read More
Rcom Creative
The iPad Redefines How People Use the Internet
Most importantly, we don’t feel like we’re using a computer when we pick up the iPad. It’s more akin to using a television, or – and this sounds silly – like reading a book. Because what the iPad does better than anything I’ve seen in my 30 years of creating software, video, websites and so on – what it does better is share content. And for content creators, ranging from our boutique firm to a major newspaper or magazine, that’s good news. … Read More
Remembering The Christmas Truce
In many places, beginning on Christmas Eve, enemies and combatants stopped fighting. It is now historically referred to as, “The Christmas Truce.” … Read More
When Design is Everything
Design should either be timeless or totally time-based. When was the Coca Cola logo invented? Who cares? It’s timeless. What about Google’s logo? It’s freakin’ ugly, but it’s also effective – and it speaks to a specific time – and it will likely evolve over time as well. … Read More
Good Footage Comes in All Shapes and Sizes.
I have kept this camera for this exact purpose – when not expecting something, be prepared to get the unexpected. So, at the end of the day, I got some big shots from a small camera. … Read More
Action Shots of LAFD Helicopters
These sequences were shot during actual emergency response incidents, or at Van Nuys Airport responding to a call. Sony HD Cameras were used, and all content was edited in Final Cut Pro. … Read More
Some Things Do Get Less Expensive
One of our clients decided this would be a great time to upgrade the wireless network in his home. So, as a courtesy to a good client, we agreed to help install the system. Based on what he had in … Read More
Advertising Basics
So, it goes without saying that the most simple and direct tactics are often the most effective. Take this Hyundai advertisement. Well, it isn’t really an ad for the car company. It’s an ad – wait, it’s an anti-ad for the retailer from whom the owner of this Hyundai made his or her purchase. I love this ad. … Read More
Tags: Advertising, Auto Ads, CarMax, CES, effective ads, Hyundai, Rcom Creative
Focus on the action
The key to this show was taking the time in pre-production to assess all of the possibilities that could arise while on the go. We often shoot in a run and gun style, so it’s important to know that we might run into. The experience of this cross country jaunt will help us with a variety of new projects as we move forward. There’s no replacement for experience. … Read More
Learn about us…
I’ve always wondered what to expect when visiting the promotional-style websites of various entities. Some sites are polished, and some are filled with products and services. Often, the Internet eliminates the instinct one gets from in-person experiences. Does this feel … Read More
Tags: About us, Barrett, Rcom, Rcom Creative, Rcom Retail