Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More
pre-production
NAB 2012 Preview: Why Final Cut is On the Block
Tags: Adobe FCP clone?, Advertising, Apple, AVID and FCP, AVID and NAB 2012, Canon 7D, cloud computing, creating films, CS6 vs FCP X, documentary, documentary production, edit decisions, editing video, FCP NAB, Final Cut Pro, Is CS6 really FCP 8?, NAB 2012, New FCP at 2012 NAB, post suite evolution, pre-production, social media, XDCAM, YouTube
2012 NAB Preview: How Will it Impact Our Work?
Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More
Tags: Advertising, Apple, Blogging, canon c300, client, cloud computing, cloud video storage, David Barrett, documentary, documentary production, Final Cut Pro, HD Camera, HD Video, HDV, media in the cloud, nab, nab for morons, new cameras, Panasonic, Photography, pre-production, Rcom Creative, Social Networking, video in the cloud, what is nab?, YouTube
Now, $10,000 = $500,000 in Video Production Capabilities, but What About That Storyline?
YouTube has changed the world of video. Sixty minutes of video are uploaded every minute. More than four billion videos are watched every day. 700 videos are shared via Twitter every minute. The statistics blow the previous set away every … Read More
What Really Went Wrong With Final Cut X
I can remember when nobody knew what Final Cut Pro was. In fact, I can remember when Randy Ubillos and Tim Meyers were working to move an unnamed video project from a company called SuperMac to Adobe. Those were really … Read More
Tags: Apple, Avid, buy fcp x, Cameron Barrett, Canon 5D MKII and FCP, Canon 7D, Canon 7D and FCP, David Barrett, documentary, documentary production, DSLR, dump fcp x, Editing, fcp x is great, final cut for morons, Final Cut Pro, final cut pro for dummies, final cut pro x sucks, HD Camera, HD Video, NAB 2011, NAB 2012, Panasonic, pre-production, Premiere 6, Pro editing, Randy Ubillos, video production, XDCAM, YouTube
The importance of quality audio
The outcome of the test was really interesting. People often picked lower quality video with higher quality sound as their favorite images. And, when the audio was played back without picture, most (like 90%) picked the highest end video to go along with the top quality audio, even when that audio was really matched to lower quality video images. … Read More
One user’s positive experience with the Apple iPad
Would I stop using a laptop? Nope. But, the iPad has changed the way I look at computing. The devices have started to fall into different use categories. … Read More
Rock Our World
Rock Our World is the story of Carol Anne McGuire and her students. This short video is hopefully a preview of a full-length documentary on the subject. It will be part of our new portfolio, but you can also view it here, if you like. … Read More
Creating Custom Web Application Budgets
One of our challenges involves the creation of budgets for custom web application budgets. The reason is that web development is, basically, unpredictable. There are typically three elements to web application budget development: database expense, application expense, and UI (user … Read More
Tags: budget, changes, client, pre-production, web applications, web design
Preparing to Shoot in Australia
Part of our team is about to head to Australia to shoot a sports documentary for the University of Michigan. It will be a challenging project, crossing the entire country via the Stewart Highway, a desolate, dangerous and often two … Read More