Unlike some production firms, we shoot so often that having our own gear in-house is essential. The evolution from HD to 4K is nearly complete in our studio, except for a run and gun 4K camera. To that end, we’re … Read More
Panasonic
Going Back in Time With Apple and the Mac
Let’s turn on the way-back machine… There was a time when digital media was a new and untested environment with computers. Today, you can grab 1080p HD video with your phone, edit it in your phone, and have it broadcast … Read More
Time to Upgrade? An editing suite nightmare wakes up to Thunderbolt.
One of the reasons editors poo pooh changes in their editing environment is the time it takes to make the conversion to whatever the new gear might be. Imagine buying a house, spending a year getting the furniture just right, … Read More
Testing Cool Video Gear, and Great Results, too!
The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More
2012 NAB Preview: How Will it Impact Our Work?
Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More
What Really Went Wrong With Final Cut X
I can remember when nobody knew what Final Cut Pro was. In fact, I can remember when Randy Ubillos and Tim Meyers were working to move an unnamed video project from a company called SuperMac to Adobe. Those were really … Read More
Leaping into the New Year
As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More
With a New Website, What Tools are we Using?
Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our … Read More
Changing Workflow Ideal with AVCHD File Format
Can you imagine an HD workflow that includes Canon, Sony, and Panasonic? Our suite of Canon EOS 7D DSLR, Sony NXCAM NX-5U, and Panasonic HMC-40, all using AVCHD, all including HDMI out, plus great images, gives us the competitive edge. … Read More
Sony NXCAM – Great News For Documentary Work
Hey Sony – want some remarkable footage of firefighters saving lives? How about the California coast and wine country? Or, how about some footage of the latest sports cars being testing on windy country roads at speed? If so, get us an NXCAM ASAP. We aren’t asking for a freebie. We’ll own it. Love it. And we’ll tell the world. … Read More