The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More
Los Angeles Fire Department
Never Miss a Chance to Shoot. Never.
The rule is: Never miss an opportunity to shoot when producing a documentary or reality piece. I broke that rule, and I am sooo sorry about it. My team is working on a documentary about the Los Angeles Fire Department. … Read More
Leaping into the New Year
As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More
LAFD website gets modernized
The entire project, from initial dialog to launch was completed in less than a month. Our team, including lead designer James Kwok dove in and spent considerable time evaluating what would make things better, while staying within the scope of work as defined by the Fire Chief. … Read More
We throw out the first pitch at Dodger Stadium
We were both a bit nervous, and it was pretty cool to get a Major League baseball and all of the related attention. Cameron threw a perfect pitch right over the plate, which I handily grabbed with my mitt. The highlight of the day was chatting with Joe Torre. He even signed our baseball. How cool is that? … Read More
R/com Earns 2 Telly Awards for Pau Gasol Ads
R/com Creative has been awarded two 2010 Telly Awards for the recent production of two public service television commercials featuring Lakers Power Forward Star, Pau Gasol. … Read More
Canon 7D is Good for Stills, Too
We’ve spent the past year evaluating various bits of kit, and with the knowledge that we’d need to use the gear for a wide range of projects, the 7D became a leading contender. The remarkable reviews by noted DP Philip Bloom and some of his amazing 7D videos didn’t hurt either. … Read More
Sony NXCAM – Great News For Documentary Work
Hey Sony – want some remarkable footage of firefighters saving lives? How about the California coast and wine country? Or, how about some footage of the latest sports cars being testing on windy country roads at speed? If so, get us an NXCAM ASAP. We aren’t asking for a freebie. We’ll own it. Love it. And we’ll tell the world. … Read More
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Photographing the Station Fire
As this is part of our job, we’ve become familiar with these types of situations in general. Yet this particular incident will remain etched in our memories for quite awhile. We can only hope it will be at least another 60 years before anything like this happens again – and never would be a much better option. … Read More
Ready, Set, Go Now in Production
Ready, Set, Go! as an initiative is being supported by a wide array of Southern California emergency services agencies. The Los Angeles Fire Department’s position is clear: If there is a wildfire, prepare your home and family, get set to evacuate if required, and when asked, or even before that, leave the area. Your home can be saved. Once you die, coming back is apparently problematic. … Read More