For GM to create this remarkable TV spot is one thing. To launch it on a day when family, memories, and emotions run high is truly brilliant. When the dust settles, GM is still GM. But they are speaking to the American people – their customer base. And there is no doubt it will inspire confidence in some, and general sales for the General. … Read More
GM
Can Social Media Help Save Ford?
But Ford is truly using the downturn in the economy and the drama with its Detroit cousins to get up and deliver. While quality may have been their long-term mantra, Social Media may now be at the top of their marketing agenda. … Read More
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What Will the Auto Industry Do?
Next, kill GMC. Sell Saab. Who even knows that Saab is owned by GM? In fact, reduce the company to a core of Chevrolet, Cadillac, and Buick. Some might even argue to dump Buick, but I personally think it adds a niche for older buyers who value tradition. … Read More
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