These sequences were shot during actual emergency response incidents, or at Van Nuys Airport responding to a call. Sony HD Cameras were used, and all content was edited in Final Cut Pro. … Read More
documentary production
The Mystique of the Mac, MacWorld Expo, and Evolution.
Each MacWorld Expo was a chance to see Jobs speak, and many of us thought each speech would be the last one. After all, when he returned, he coined the “iCEO” term, meaning he was at that time the interim CEO. He wasn’t planning on staying. In those days, he used to end his presentations with, “oh, and one last thing…” and it would be the show’s bombshell. The big deal. I’ll never forget the 2000 Macworld, when he said, “oh, and one last thing… I like what I’m doing, so I’m going to stay.” … Read More
Focus on the action
The key to this show was taking the time in pre-production to assess all of the possibilities that could arise while on the go. We often shoot in a run and gun style, so it’s important to know that we might run into. The experience of this cross country jaunt will help us with a variety of new projects as we move forward. There’s no replacement for experience. … Read More