It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More
Automotive Research
Ford Continues to Demonstrate Leadership With Social Media
Tags: Advertising, Auto Industry, Automotive Research, cloud computing, ford, Ford at CES, Ford auto show, Ford cusotmers, Ford F150, Ford fiesta, Ford Focus, Ford future, Ford history, Ford Media, Ford Mustang, Ford online, ford social, Ford story, Ford user stories, Ford videos, Ford Vimeo, Ford website, Ford YouTube, My Ford, MyFord Touch, social media, Social Networking, Twitter, YouTube
Social Media in Biz Requires Action After that Tweet Goes Out…
A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More
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Will Social Media Ruin Product Marketing?
As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More
Formula 1 Using Twitter Effectively & With Purpose
Formula One is known as the most technologically advanced form of motorsport. While people will argue over the type of racing they enjoy, F1 has a remarkable history of making specialized technology common ground. And now, they’re making good use … Read More
Tags: Advertising, Auto Industry, Automotive Research, Bruno Senna, Cahles Pic, Caterham-Renault, Danial Riccardo, David Barrett, Felipe Massa, Fernando Alonso, Ferrari, Ferrari F1, Force India-Mercedes, Haikki Kovalainen, HRT-Cosworth, Jean-Eric Vergne, Jenson Button, Kamui Kobayashi, Kimi Raiddonen, Lewis Hamilton, Lotus-Renault, Mark Webber, Marussia-Cosworth, McLaren-Mercedes, Michael Schumacher, Narain Karthikeyan, Nico Hulkenberg, Nico Rosberg, Pastor Maldonado, Paul di Resta, Pedro do la Rosa, Photography, Red Bull Racing-Renault, Romain Grosjean, Sauber-Ferrari, Sebastian Vettel, Sergio Perez, Social Networking, STR-Ferrari, Timo Glock, Twitter, Vitaly Petrov, Williams-Renault
Reality TV: We’re ALL (Mini) Maniacs
As we push forward with our new pilot project, Auto Obsession, one of the elements is the gathering of a group of like-minded people. People who love their cars. People who have an obsession. So, we filled a MiniCooper Countryman … Read More
Tags: Advertising, Auto Industry, Automotive Research, Blogging, Cameron Barrett, Canon 7D, Countryman S modified, David Barrett, documentary, documentary production, HD Camera, JCW Countryman, JCW Mini, John Cooper, MINI, Mini Maniacs, Mini Owners Club, Mini UK, MiniCooper, miniusa, Rcom Creative, reality tv auto show, video production
Leaping into the New Year
As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More
Don’t Forget to Listen to Your Customers
As 2011 winds down, I spend considerable time evaluating where we’ve been and where we need to go in the coming year. As much as possible, I visit with clients and ask questions, so I can get a better feel … Read More
With a New Website, What Tools are we Using?
Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our … Read More
R|Com WebManager 5
Web Solutions // Content Management Systems / CMS Options / R|Com WebManager 5 / design – features – performance – FAQ Today, a website needs to be much more than a digital brochure. Today, customers want to research, evaluate, query, … Read More … Read More
Tags: Advertising, after sitellite, Automotive Research, Best CMS, best web design, Blogging, business cms, client, cloud computing, CMS, comparing a cms, content management, content management for business, delivering quality via the web, enterprise content management, finding a cms, finding the best cms, mac os x solution, Rcom and Joomla, Rcom Creative, replacing sitellite cms, R|com CMS, secure web host, Social Networking, tier 1 web hosting
Sony NXCAM – Great News For Documentary Work
Hey Sony – want some remarkable footage of firefighters saving lives? How about the California coast and wine country? Or, how about some footage of the latest sports cars being testing on windy country roads at speed? If so, get us an NXCAM ASAP. We aren’t asking for a freebie. We’ll own it. Love it. And we’ll tell the world. … Read More
Tags: Apple, Automotive Research, AVCHD Camera, Cameron Barrett, Canon 7D, Canon 7D for video, Canon 7D hybrid, David Barrett, documentary, documentary production, HD Camera, HMC-150, LAFD, Los Angeles Fire Department, MySafeLA, NXCAM, Panasonic, Smoke Eaters, Sony NXCAM, Sony vs Panasonic, video production, XDCAM, YouTube