Auto Industry

Going Back in Time With Apple and the Mac

Posted by David Barrett on December 22, 2012 | Featured

Let’s turn on the way-back machine… There was a time when digital media was a new and untested environment with computers. Today, you can grab 1080p HD video with your phone, edit it in your phone, and have it broadcast … Read More

Tags: Advertising, Apple, Auto Industry, David Barrett, Final Cut Pro, Panasonic, YouTube

Is Twitter Usage Important to Marketing a Product?

Posted by David Barrett on July 13, 2012 | Featured

Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More

Tags: Advertising, Auto Industry, Blogging, social media, Social Networking, Twitter, Twitter failures, Twitter for sales, Twitter in business, Twitter mistakes, Use Twitter and Win, Use Twitter to sell

Ford Continues to Demonstrate Leadership With Social Media

Posted by David Barrett on July 2, 2012 | Featured

It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More

Tags: Advertising, Auto Industry, Automotive Research, cloud computing, ford, Ford at CES, Ford auto show, Ford cusotmers, Ford F150, Ford fiesta, Ford Focus, Ford future, Ford history, Ford Media, Ford Mustang, Ford online, ford social, Ford story, Ford user stories, Ford videos, Ford Vimeo, Ford website, Ford YouTube, My Ford, MyFord Touch, social media, Social Networking, Twitter, YouTube

Social Media in Biz Requires Action After that Tweet Goes Out…

Posted by David Barrett on April 4, 2012 | Featured

A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More

Tags: 2013 ford escape, 2013 ford fusion, Advertising, Auto Industry, Automotive Research, Blogging, cloud computing, Customer Support, facebook in business, ford and facebook, ford fusion, ford motor, ford social, ford stock, ford taurus sho, mark fields, new ford ceo, Rcom Creative, social media, social media insanity, Social Networking, Twitter, YouTube, youtube in business

Formula 1 Using Twitter Effectively & With Purpose

Posted by David Barrett on March 17, 2012 | Featured

Formula One is known as the most technologically advanced form of motorsport. While people will argue over the type of racing they enjoy, F1 has a remarkable history of making specialized technology common ground. And now, they’re making good use … Read More

Tags: Advertising, Auto Industry, Automotive Research, Bruno Senna, Cahles Pic, Caterham-Renault, Danial Riccardo, David Barrett, Felipe Massa, Fernando Alonso, Ferrari, Ferrari F1, Force India-Mercedes, Haikki Kovalainen, HRT-Cosworth, Jean-Eric Vergne, Jenson Button, Kamui Kobayashi, Kimi Raiddonen, Lewis Hamilton, Lotus-Renault, Mark Webber, Marussia-Cosworth, McLaren-Mercedes, Michael Schumacher, Narain Karthikeyan, Nico Hulkenberg, Nico Rosberg, Pastor Maldonado, Paul di Resta, Pedro do la Rosa, Photography, Red Bull Racing-Renault, Romain Grosjean, Sauber-Ferrari, Sebastian Vettel, Sergio Perez, Social Networking, STR-Ferrari, Timo Glock, Twitter, Vitaly Petrov, Williams-Renault

Reality TV: We’re ALL (Mini) Maniacs

Posted by David Barrett on March 6, 2012 | Featured

As we push forward with our new pilot project, Auto Obsession, one of the elements is the gathering of a group of like-minded people. People who love their cars. People who have an obsession. So, we filled a MiniCooper Countryman … Read More

Tags: Advertising, Auto Industry, Automotive Research, Blogging, Cameron Barrett, Canon 7D, Countryman S modified, David Barrett, documentary, documentary production, HD Camera, JCW Countryman, JCW Mini, John Cooper, MINI, Mini Maniacs, Mini Owners Club, Mini UK, MiniCooper, miniusa, Rcom Creative, reality tv auto show, video production

Leaping into the New Year

Posted by David Barrett on January 5, 2012 | Featured

As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More

Tags: Advertising, Apple, Auto Industry, Automotive Research, Blogging, Canon 7D, CES, documentary, documentary production, Final Cut Pro, HD Camera, LAFD, Los Angeles Fire Department, MySafeLA, Panasonic, Photography, Rcom Creative, Rcom Web Manager, Smoke Eaters, video production, web design

Continuum Film Wins Best Documentary (again!)

Posted by David Barrett on April 5, 2010 | Featured

My Academy Award-winning father (twice!) keeps telling me that we have to promote ourselves at every turn. For some, it’s easy. For me, not so easy. But, in this case, easier – as the film in question, Continuum: Against All Odds, is the work of my remarkable wife, Cameron. … Read More

Tags: Australia, Auto Industry, Cameron Barrett, David Barrett, documentary, HD Camera, North American Solar Challenge, stewart highway race, University of Michigan, World Solar Challenge

R|com Unveils New AutoPacific Website

Posted by radmin on September 11, 2009 | Featured

The new website was developed using our WebManager Pro content management system (CMS). WebManager Pro is a fully functional, multi-dimensional content driven web publishing application. AutoPacific staff may create their own content, edit, publish, archive, etc., all without asking for any assistance from a web designer or engineer. … Read More

Tags: Auto Industry, automotive, AutoPacific, CMS, content management system, creative design, CRM, CSV, hosted website, Rcom, SQL, Unix website, web design los angeles, web design orange county, web hosting orange county, website development

Shooting in Nevada

Posted by radmin on January 8, 2008 | Featured

This year, we’re focusing on technology that has applications to the automotive industry. That includes navigation, multimedia, video, and even Internet technologies. In fact, we’re learning that in 2008, many kids will want to migrate away from watching DVDs and will instead want to watch YouTube, all while traveling down the highway. … Read More

Tags: 1080p, Auto Industry, Blu Ray, CES, convention, DVD, HD DVD, Las Vegas, Microsoft, Nevada, Research, shooting, SYNC, video production, YouTube