Apple

Why iOS 8 is Useful to Our Clients

Apple’s introduction of iOS 8 provides some important and useful enhancements that anyone using an iPad or iPhone should be interested in. … Read More

Going Back in Time With Apple and the Mac

Let’s turn on the way-back machine… There was a time when digital media was a new and untested environment with computers. Today, you can grab 1080p HD video with your phone, edit it in your phone, and have it broadcast … Read More

Time to Upgrade? An editing suite nightmare wakes up to Thunderbolt.

One of the reasons editors poo pooh changes in their editing environment is the time it takes to make the conversion to whatever the new gear might be. Imagine buying a house, spending a year getting the furniture just right, … Read More

Flash in the pan… HTML-5 gains momentum

I remember the good old days, I guess in part because I’m no longer a twenty or even thirty or wow – a forty something. Software development was a thoughtful, exciting process. And, as you developed the software you planned … Read More

Thunderbolt Tech is More Than Fast Hard Drives

It’s easy to treat Thunderbolt like any other iteration of connectivity. Just like we moved from USB, to FireWire 400, to USB 2 to FireWire 800, we’ll move to Thunderbolt. But if you do let go of a bored sigh, … Read More

NAB 2012 Preview: Why Final Cut is On the Block

Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More

2012 NAB Preview: How Will it Impact Our Work?

Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More

Get Started With That New iPad (3, HD, Newer, etc.)

Everywhere except in Southern (Gotta Have It) California, people lined up to be the first on their block (for at least five seconds) to own the latest release of the Apple iPad. Apple is magic at getting people to give … Read More

New iPad Provides Opportunity for Business (and our team, too)

The introduction of the new Apple iPad (no name version) is now history. As we look forward to the initial shipments next week, there are some important issues for business users, and they are without question resolutionary. Apple has proven … Read More

What Really Went Wrong With Final Cut X

I can remember when nobody knew what Final Cut Pro was. In fact, I can remember when Randy Ubillos and Tim Meyers were working to move an unnamed video project from a company called SuperMac to Adobe. Those were really … Read More