Advertising

With a New Website, What Tools are we Using?

Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our … Read More

R|Com WebManager 5

Web Solutions // Content Management Systems / CMS Options / R|Com WebManager 5 / design – features – performance – FAQ Today, a website needs to be much more than a digital brochure. Today, customers want to research, evaluate, query, … Read MoreRead More

Building a Campaign

We’re in the midst of creating a collection of materials to be used in a campaign for a non-profit. Campaign creativity is one of the more challenging projects I can imagine. For a typical campaign, you’re working out how to … Read More

The importance of quality audio

The outcome of the test was really interesting. People often picked lower quality video with higher quality sound as their favorite images. And, when the audio was played back without picture, most (like 90%) picked the highest end video to go along with the top quality audio, even when that audio was really matched to lower quality video images. … Read More

R/com Adds New Monitoring Capabilities

I know it’s a bit over the top in terms of techno-speak, but essentially, what we’re doing is monitoring every element within each server and within each website to determine if anything either will go wrong (a warning), or has gone wrong (a notification). … Read More

R/com Earns 2 Telly Awards for Pau Gasol Ads

R/com Creative has been awarded two 2010 Telly Awards for the recent production of two public service television commercials featuring Lakers Power Forward Star, Pau Gasol. … Read More

Are we all headed to the cloud?

Make no mistake, we’re very strong supporters of Software as a Service. At the same time, the ability to utilize applications on a local level remains equally important. It isn’t a game of lessor or greater – it’s an apple to an orange. … Read More

The iPad Redefines How People Use the Internet

Most importantly, we don’t feel like we’re using a computer when we pick up the iPad. It’s more akin to using a television, or – and this sounds silly – like reading a book. Because what the iPad does better than anything I’ve seen in my 30 years of creating software, video, websites and so on – what it does better is share content. And for content creators, ranging from our boutique firm to a major newspaper or magazine, that’s good news. … Read More

The Place to Go is TCHO

We love that Louis Rossetto, founder of Wired Magazine is now the co-founder and Chief Creative Officer for the two-year old start-up, joining former NASA Shuttle technologist Timothy Childs in this new venture. … Read More

When Design is Everything

Design should either be timeless or totally time-based. When was the Coca Cola logo invented? Who cares? It’s timeless. What about Google’s logo? It’s freakin’ ugly, but it’s also effective – and it speaks to a specific time – and it will likely evolve over time as well. … Read More