Advertising

Will Social Media Ruin Product Marketing?

As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More

Upgrade Your Web Browser, or Be Attacked!

Do you know how current your web browser is at work? If it’s not the latest release of Firefox, Chrome, Safari, Opera or Internet Explorer, you may be putting your organization at risk. The ONline Trust Alliance (OTA) says more … Read More

Get Started With That New iPad (3, HD, Newer, etc.)

Everywhere except in Southern (Gotta Have It) California, people lined up to be the first on their block (for at least five seconds) to own the latest release of the Apple iPad. Apple is magic at getting people to give … Read More

Formula 1 Using Twitter Effectively & With Purpose

Formula One is known as the most technologically advanced form of motorsport. While people will argue over the type of racing they enjoy, F1 has a remarkable history of making specialized technology common ground. And now, they’re making good use … Read More

Now, $10,000 = $500,000 in Video Production Capabilities, but What About That Storyline?

YouTube has changed the world of video. Sixty minutes of video are uploaded every minute. More than four billion videos are watched every day. 700 videos are shared via Twitter every minute. The statistics blow the previous set away every … Read More

Reality TV: We’re ALL (Mini) Maniacs

As we push forward with our new pilot project, Auto Obsession, one of the elements is the gathering of a group of like-minded people. People who love their cars. People who have an obsession. So, we filled a MiniCooper Countryman … Read More

Managing A Crisis, Some Thoughts…

A crisis isn’t always an obvious situation. If an earthquake occurs, everyone knows the gravity of the issue. If a company’s services are failing or changing, the issue may creep up on the organization, until suddenly, it’s a crisis. After … Read More

Choosing a Content Management System (CMS)

If you own a business or sell a product, the use of the Internet as a promotional or eCommerce channel should be up front and center for you. People from all walks of life are using the web to search, … Read More

Leaping into the New Year

As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More

Don’t Forget to Listen to Your Customers

As 2011 winds down, I spend considerable time evaluating where we’ve been and where we need to go in the coming year. As much as possible, I visit with clients and ask questions, so I can get a better feel … Read More