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Crisis Communications

Dealing With Public Relations Challenges

Posted by David Barrett on January 2, 2014 | Featured

As we move into a new year, dealing with public relations challenges is something a number of our clients are concerned with. There are multiple sources for managing bad PR, but every organization can benefit from some basic strategies. Our … Read More

Tags: Advertising, CLO crisis, co challenges, Comms, company threat, content management, corporate threat, crisis intervention, PR crisis, PR nightmare, social media, Social Networking

Going Back in Time With Apple and the Mac

Posted by David Barrett on December 22, 2012 | Featured

Let’s turn on the way-back machine… There was a time when digital media was a new and untested environment with computers. Today, you can grab 1080p HD video with your phone, edit it in your phone, and have it broadcast … Read More

Tags: Advertising, Apple, Auto Industry, David Barrett, Final Cut Pro, Panasonic, YouTube

Flash in the pan… HTML-5 gains momentum

Posted by David Barrett on July 28, 2012 | Featured

I remember the good old days, I guess in part because I’m no longer a twenty or even thirty or wow – a forty something. Software development was a thoughtful, exciting process. And, as you developed the software you planned … Read More

Tags: Advertising, Apple, Blogging, flash demise, HTML-5 a standard, markup language, Rcom Web Manager, silverlight dies, silverlight no future, social media, Social Networking, vimeo, web design, YouTube

Is Twitter Usage Important to Marketing a Product?

Posted by David Barrett on July 13, 2012 | Featured

Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More

Tags: Advertising, Auto Industry, Blogging, social media, Social Networking, Twitter, Twitter failures, Twitter for sales, Twitter in business, Twitter mistakes, Use Twitter and Win, Use Twitter to sell

Ford Continues to Demonstrate Leadership With Social Media

Posted by David Barrett on July 2, 2012 | Featured

It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More

Tags: Advertising, Auto Industry, Automotive Research, cloud computing, ford, Ford at CES, Ford auto show, Ford cusotmers, Ford F150, Ford fiesta, Ford Focus, Ford future, Ford history, Ford Media, Ford Mustang, Ford online, ford social, Ford story, Ford user stories, Ford videos, Ford Vimeo, Ford website, Ford YouTube, My Ford, MyFord Touch, social media, Social Networking, Twitter, YouTube

Testing Cool Video Gear, and Great Results, too!

Posted by David Barrett on June 9, 2012 | Featured

The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More

Tags: Advertising, Cameron Barrett, Canon 7D, David Barrett, documentary, documentary production, DSLR rig, DSLR snap focus, EVS video, fire safety, Follow Focus, HD Camera, HD Video, LAFD, Los Angeles Fire Department, MySafeLA, on scene, Panasonic, snap focus, video production

Thunderbolt Tech is More Than Fast Hard Drives

Posted by Cameron on April 22, 2012 | Featured

It’s easy to treat Thunderbolt like any other iteration of connectivity. Just like we moved from USB, to FireWire 400, to USB 2 to FireWire 800, we’ll move to Thunderbolt. But if you do let go of a bored sigh, … Read More

Tags: Advertising, Apple, cloud computing, hard drives for video, high speed data, Intel tech, Intel Thunderbolt, Mac display, Mac OS, NAB 2012, video production

NAB 2012 Preview: Why Final Cut is On the Block

Posted by David Barrett on April 14, 2012 | Featured

Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More

Tags: Adobe FCP clone?, Advertising, Apple, AVID and FCP, AVID and NAB 2012, Canon 7D, cloud computing, creating films, CS6 vs FCP X, documentary, documentary production, edit decisions, editing video, FCP NAB, Final Cut Pro, Is CS6 really FCP 8?, NAB 2012, New FCP at 2012 NAB, post suite evolution, pre-production, social media, XDCAM, YouTube

2012 NAB Preview: How Will it Impact Our Work?

Posted by David Barrett on April 11, 2012 | Featured

Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More

Tags: Advertising, Apple, Blogging, canon c300, client, cloud computing, cloud video storage, David Barrett, documentary, documentary production, Final Cut Pro, HD Camera, HD Video, HDV, media in the cloud, nab, nab for morons, new cameras, Panasonic, Photography, pre-production, Rcom Creative, Social Networking, video in the cloud, what is nab?, YouTube

Social Media in Biz Requires Action After that Tweet Goes Out…

Posted by David Barrett on April 4, 2012 | Featured

A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More

Tags: 2013 ford escape, 2013 ford fusion, Advertising, Auto Industry, Automotive Research, Blogging, cloud computing, Customer Support, facebook in business, ford and facebook, ford fusion, ford motor, ford social, ford stock, ford taurus sho, mark fields, new ford ceo, Rcom Creative, social media, social media insanity, Social Networking, Twitter, YouTube, youtube in business