With the press days at the Los Angeles Auto Show and the San Francisco International Auto Show just past, there’s a lot that’s been on my mind in terms of hardware, on the show floor yes, but more importantly in our own hands. … Read More
Author Archives: radmin
Earthquake Drill
Southern California is overdue for the “Big One!” Scientists have learned that over the course of many centuries, a major earthquake has typially occurred on a major fault such as the San Andreas every 125 to 175 years. The last … Read More
My Safe L.A. Debut Useful to L.A. Area Residents
The website listed a wide range of resources within an hour of the Sayre fire flaring up. Residents could utilize the site to find evac centers, animal support services, and to get the latest news, even if they were without access to traditional media, such as television. … Read More
YouTube Quality Improves, We Create a new L.A. Fire Channel
We recently created a YouTube channel for our friends at the LAFD Museum and Memorial. Currently, it features a combination of education and historic footage, but there are also many links to other firefighting videos. … Read More
The Speed of Event Management
Suddenly, on the day before the event, time was sucked into some type of hyperspace. A 24-hour period went by in about 40 minutes. What do you mean, it’s 4PM? I just got up at 6AM and that was like, ten minutes ago? And, as the event drew closer, the number of things left undone seemed minute. … Read More
New Survey Software Version 2 is Released
As more sales and marketing efforts integrate the Internet, the ability to create a relationship with your clients is extremely important. At the same time, survey software requires a degree of expertise relative to the environment. … Read More
QuickTurn Print Projects Require Care
We created a series of easily read messages, integrated a terrific photo, laid it out, got it approved – and made it happen. As with many rapid turnaround projects, this was a simple, easy to accomplish gig. The postcard did the trick, too – with a 20% increase in response within 72 hours of the mailing going out. … Read More
Quality PR is a Valuable Tool
If a PR person can get the opportunity for stories to be created, then exposure it produced. If the PR person can influence (within reason) the angle on the story (handicapped child wins sports trophy, etc.), the right message can be delivered. And, as often as not, money plays a big role in getting the right people on board. … Read More
Australia Revisited
Last year I spent two weeks travelling across Australia as one person in a two-unit film crew – the fulfillment of a dream long envisioned, and certainly more wonderful than I could have imagined. As we followed the World Solar Challenge … Read More … Read More
Tags: Australia, Photography
Working With Fire and Life Safety Organizations
When working in public safety, it seems that there is never enough money, and the rewards are related to saving a life, rather than making a profit. For some, that would be a no-win scenario. For both my wife and I, however, it is something that we feel strongly about. … Read More