When we first acquired our first DSLR about 18 months ago, it was done as an experiment. Could what looks totally like a still photographer’s tool be used for video production? How would this new style of camera integrate into … Read More
Author Archives: David Barrett
If You Use a Mac, Then You Need to Use This
I don’t often jump up and down about a new product. There’s better ways to exercise. This week, however, I found (wait – must put on beanie with propeller first) a totally cool little app for keeping your Apple Macintosh … Read More
The Initial Bits of Our Auto Web Series Pilot
So, we’re developing a web series pilot. It’s called Auto Obsession and it’s about the people who own various types of vehicles and how… um… unique they all believe they are. Think of People Magazine or US for vehicle owners. … Read More
Managing a PR Crisis
One of the issues that any one of our clients may face is a technical, communications, or leadership crisis. Managing that crisis may end up in one of two directions: the downward spiral of the organization and/or its leadership; or … Read More
Why Apple’s iBook Author is an Important Tool
Earlier this month, Apple introduced a series of new solutions for those involved in education and the electronic book publishing industry. Overall, the announcement is not really hyper-exciting news to the average person as eBooks, eMags, and other electronic content … Read More
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Choosing a Content Management System (CMS)
If you own a business or sell a product, the use of the Internet as a promotional or eCommerce channel should be up front and center for you. People from all walks of life are using the web to search, … Read More
Are Cloud Services Ready for Prime Time?
Several of our clients have been asking us about “the Cloud” and what it means. Is it really ready for prime time? How is it used? What does it cost? And why would we migrate away from our standard server … Read More
Leaping into the New Year
As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More
Don’t Forget to Listen to Your Customers
As 2011 winds down, I spend considerable time evaluating where we’ve been and where we need to go in the coming year. As much as possible, I visit with clients and ask questions, so I can get a better feel … Read More
Social Media is not Magic
Every few weeks, we receive an inquiry regarding the use of social media to improve a firm’s popularity or sales. And the expectation is always based on getting to the top of the mix. Let’s get this out of the … Read More