Once you know how you’re going to deliver your message, ensure your PR and executive team utilize specific policies and procedures for managing the media. Some of these issues are often overlooked, and during a crisis, executives and senior leaders … Read More
Author Archives: David Barrett
Get Started With That New iPad (3, HD, Newer, etc.)
Everywhere except in Southern (Gotta Have It) California, people lined up to be the first on their block (for at least five seconds) to own the latest release of the Apple iPad. Apple is magic at getting people to give … Read More
Tags: Advertising, android phone, android what?, Apple, Blogging, Cameron Barrett, David Barrett, find my iPad, free apps, iPad 3, iPad 3 review, iPad apps, iPad HD, iPad HDTV, iPad videos, microsoft phone, miracle iPad, opening the iPad HD, Photography, Rcom Creative, resolution, tablet computer, the app store, Twitter, using the new iPad, web design
Formula 1 Using Twitter Effectively & With Purpose
Formula One is known as the most technologically advanced form of motorsport. While people will argue over the type of racing they enjoy, F1 has a remarkable history of making specialized technology common ground. And now, they’re making good use … Read More
Tags: Advertising, Auto Industry, Automotive Research, Bruno Senna, Cahles Pic, Caterham-Renault, Danial Riccardo, David Barrett, Felipe Massa, Fernando Alonso, Ferrari, Ferrari F1, Force India-Mercedes, Haikki Kovalainen, HRT-Cosworth, Jean-Eric Vergne, Jenson Button, Kamui Kobayashi, Kimi Raiddonen, Lewis Hamilton, Lotus-Renault, Mark Webber, Marussia-Cosworth, McLaren-Mercedes, Michael Schumacher, Narain Karthikeyan, Nico Hulkenberg, Nico Rosberg, Pastor Maldonado, Paul di Resta, Pedro do la Rosa, Photography, Red Bull Racing-Renault, Romain Grosjean, Sauber-Ferrari, Sebastian Vettel, Sergio Perez, Social Networking, STR-Ferrari, Timo Glock, Twitter, Vitaly Petrov, Williams-Renault
Now, $10,000 = $500,000 in Video Production Capabilities, but What About That Storyline?
YouTube has changed the world of video. Sixty minutes of video are uploaded every minute. More than four billion videos are watched every day. 700 videos are shared via Twitter every minute. The statistics blow the previous set away every … Read More
New iPad Provides Opportunity for Business (and our team, too)
The introduction of the new Apple iPad (no name version) is now history. As we look forward to the initial shipments next week, there are some important issues for business users, and they are without question resolutionary. Apple has proven … Read More
Crisis and the Media
This is the third installment of our crisis management series. Previously, we’ve covered the basics of responding to a technical, communications, or leadership crisis. We’ve talked about positioning and establishing the right crisis response team. One of the most important … Read More
Reality TV: We’re ALL (Mini) Maniacs
As we push forward with our new pilot project, Auto Obsession, one of the elements is the gathering of a group of like-minded people. People who love their cars. People who have an obsession. So, we filled a MiniCooper Countryman … Read More
Tags: Advertising, Auto Industry, Automotive Research, Blogging, Cameron Barrett, Canon 7D, Countryman S modified, David Barrett, documentary, documentary production, HD Camera, JCW Countryman, JCW Mini, John Cooper, MINI, Mini Maniacs, Mini Owners Club, Mini UK, MiniCooper, miniusa, Rcom Creative, reality tv auto show, video production
Never Miss a Chance to Shoot. Never.
The rule is: Never miss an opportunity to shoot when producing a documentary or reality piece. I broke that rule, and I am sooo sorry about it. My team is working on a documentary about the Los Angeles Fire Department. … Read More
What Really Went Wrong With Final Cut X
I can remember when nobody knew what Final Cut Pro was. In fact, I can remember when Randy Ubillos and Tim Meyers were working to move an unnamed video project from a company called SuperMac to Adobe. Those were really … Read More
Tags: Apple, Avid, buy fcp x, Cameron Barrett, Canon 5D MKII and FCP, Canon 7D, Canon 7D and FCP, David Barrett, documentary, documentary production, DSLR, dump fcp x, Editing, fcp x is great, final cut for morons, Final Cut Pro, final cut pro for dummies, final cut pro x sucks, HD Camera, HD Video, NAB 2011, NAB 2012, Panasonic, pre-production, Premiere 6, Pro editing, Randy Ubillos, video production, XDCAM, YouTube
Managing A Crisis, Some Thoughts…
A crisis isn’t always an obvious situation. If an earthquake occurs, everyone knows the gravity of the issue. If a company’s services are failing or changing, the issue may creep up on the organization, until suddenly, it’s a crisis. After … Read More