One of the ongoing issues for our clients involves website Search Engine Optimization (SEO) and how to ensure any particular site is effectively reaching both an existing audience and a new, potential set of prospects. One of the most important … Read More
Author Archives: David Barrett
Are You Ready for TotalRecal, uh, ReKall? Marketing Coolness.
Do you remember the 1990 Ahnald film Total Recall? Back in the day, it was pretty heady stuff. Today, not so much. Because Hollywood is unable to come up with a single original thought, most of all Columbia, I mean … Read More
Should You Remove Adobe Flash From Your Website?
After some recent interaction with Adobe, it’s clear they have some ideas about the future of their Flash and Adobe Air technology. And in some ways, it’s back to the future for them. How this affects websites that use Flash … Read More
Tags: 9% fee for use of Air, Adobe Air, Adobe Flash, Adobe Flex, Adobe licensing, Adobe tax?, Apple iPad, browser crash, DeFlash your website, Firefox and Flash, Flash crash, Flash is dead, Flash vs HTML-5, HTML-5, IE and Flash, IE7, IE8, IE9, iPad, mobile world, modern website, Remove Flash, Revisit your site, the web and tech, web 2.0, web 3.0, web expert, website crash
NAB 2012: Security and Content Issues For Any Business to Worry About…
The NAB opened today in Las Vegas. As with any edition of this annual festival of geeks and broadcasters, new cameras, editing gear, and grip gear was on every aisle in the Convention Center village. Underneath the big glowing signs … Read More
Tags: content is king, corporate media delivery, corporate web security, digital revenue, ecommerce and video, Hactivism, iPad as a TV, iPad presentation, low cost marketing, NAB 2012, NAB convention, protect your content, streaming media, TV Everywhere, video marketing, viral marketing, viral videos, YouTube as a network, YouTube Channel, youtube in business
NAB 2012 Preview: Why Final Cut is On the Block
Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More
Tags: Adobe FCP clone?, Advertising, Apple, AVID and FCP, AVID and NAB 2012, Canon 7D, cloud computing, creating films, CS6 vs FCP X, documentary, documentary production, edit decisions, editing video, FCP NAB, Final Cut Pro, Is CS6 really FCP 8?, NAB 2012, New FCP at 2012 NAB, post suite evolution, pre-production, social media, XDCAM, YouTube
2012 NAB Preview: How Will it Impact Our Work?
Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More
Tags: Advertising, Apple, Blogging, canon c300, client, cloud computing, cloud video storage, David Barrett, documentary, documentary production, Final Cut Pro, HD Camera, HD Video, HDV, media in the cloud, nab, nab for morons, new cameras, Panasonic, Photography, pre-production, Rcom Creative, Social Networking, video in the cloud, what is nab?, YouTube
Social Media in Biz Requires Action After that Tweet Goes Out…
A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More
Tags: 2013 ford escape, 2013 ford fusion, Advertising, Auto Industry, Automotive Research, Blogging, cloud computing, Customer Support, facebook in business, ford and facebook, ford fusion, ford motor, ford social, ford stock, ford taurus sho, mark fields, new ford ceo, Rcom Creative, social media, social media insanity, Social Networking, Twitter, YouTube, youtube in business
Will Social Media Ruin Product Marketing?
As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More
Upgrade Your Web Browser, or Be Attacked!
Do you know how current your web browser is at work? If it’s not the latest release of Firefox, Chrome, Safari, Opera or Internet Explorer, you may be putting your organization at risk. The ONline Trust Alliance (OTA) says more … Read More
Mexico 7.4 Earthquake: Social Media Works When Phones Don’t
March 20th started out as a lovely day in southern Mexico. By mid-afternoon, the southern end of the country was reacting to a devastating 7.4 earthquake and aftershocks. The quake’s epicenter was about 15 miles (25 kilometers) east of Ometepec, … Read More
Tags: 7.4 quake in mexico, aculpulco quake response, earthquake readiness, earthquake response, mexico earthquake, responders using social media, skype as an emergency tool, social media, social media action, Social Networking, tourists escape quake via social media, Twitter, twitter after earthquake, twitter for emergencies, YouTube, youtube rescue videos