Author Archives: David Barrett

Is Twitter Usage Important to Marketing a Product?

Posted by David Barrett on July 13, 2012 | Featured

Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More

Tags: Advertising, Auto Industry, Blogging, social media, Social Networking, Twitter, Twitter failures, Twitter for sales, Twitter in business, Twitter mistakes, Use Twitter and Win, Use Twitter to sell

More Tips About eMail Security

Posted by David Barrett on July 9, 2012 | Featured

I’ve addressed some of the issues related to email security in a post late last month. While the basics are useful to anyone, if you’re serious about email, meaning you use it all of the time, then there are some … Read More

Tags: best practices for email, email account, email security, internet fraud, Internet security, multiple email accounts, password security, phishing for email, protecting email, stolen email address

Ford Continues to Demonstrate Leadership With Social Media

Posted by David Barrett on July 2, 2012 | Featured

It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More

Tags: Advertising, Auto Industry, Automotive Research, cloud computing, ford, Ford at CES, Ford auto show, Ford cusotmers, Ford F150, Ford fiesta, Ford Focus, Ford future, Ford history, Ford Media, Ford Mustang, Ford online, ford social, Ford story, Ford user stories, Ford videos, Ford Vimeo, Ford website, Ford YouTube, My Ford, MyFord Touch, social media, Social Networking, Twitter, YouTube

Some Basic Tips Regarding eMail and Security

Posted by David Barrett on June 22, 2012 | Featured

Have you ever received an email from someone you know explaining that they’ve changed their email address due to a recent hack job? Has that email blast had scores or even hundreds of email addresses of that person’s contacts visible? … Read More

Tags: Blogging, cloud computing, email security, hack job, hacked email, Identity theft issues, jacked email, jacked up email, making email safer, phishing, protecting email, secure email, social media, Social Networking, stolen ID, stolen identity

Social Media Catching on With Big Business

Posted by David Barrett on June 18, 2012 | Featured

Just a few years ago, if I discussed using Web 2.0 tools, including social media connectivity to clients, they would often show me the palm of their hand. Both the hand and the dismissal missed the point: social media is … Read More

Tags: AutoPacific, big biz, biz and social media, client interaction, facebook 4 biz, facebook for business, social media and profits, sybron dental specialties, VehicleVoice, video chat, visual meeting

Testing Cool Video Gear, and Great Results, too!

Posted by David Barrett on June 9, 2012 | Featured

The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More

Tags: Advertising, Cameron Barrett, Canon 7D, David Barrett, documentary, documentary production, DSLR rig, DSLR snap focus, EVS video, fire safety, Follow Focus, HD Camera, HD Video, LAFD, Los Angeles Fire Department, MySafeLA, on scene, Panasonic, snap focus, video production

Protecting Your LinkedIn Account

Posted by David Barrett on June 7, 2012 | Featured

Earlier this week, news that 6.5 million LinkedIn accounts may have been stolen from the company’s servers created quite the news storm. Looking past the Wall Street impact, if you have a LinkedIn account, what does this mean for you? … Read More

Tags: 6.5 million passwords, blog post, change password, linkedin, LinkedIn hacked, password hack, rogue email, russian hackers, SHA-1 encryption, social network theft, Sophos

Tips for SEO Success in Your Website

Posted by David Barrett on May 23, 2012 | Featured

We talk with our clients about return on investment relative to their use of the Internet often. ROI can take on many forms, ranging from direct and indirect revenue, to a growing audience, brand recognition, and the baseline analysis that … Read More

Tags: backlinks, cross-link, home page, keywords for website, landing page, lower level pages, page design, page hits, page improvements, page rank, page views, PageRank, search signal, SEO, SEO content, site banned, web design, web keywords, web optimization, web search, web signal, web template

An editor’s world today: technology nightmare

Posted by David Barrett on May 21, 2012 | Featured

The ability to edit video has become downright cheap in the past year. Just a few years ago, if you wanted to use an AVID nonlinear editor, you’d stroke a check for at least 30 thousand dollars. Today, you can … Read More

Tags: Adobe Premiere, AVCHD editing, AVID Media Composer, commercial production, creative cow, DSLR, editing profession, editor, FCP, FCP 7, FCP Suite 2, FCPX, film production, Final Cut 7, Final Cut Pro, Final Cut Pro 7, Final Cut Pro X, LinkedIn Video Group, MPEG, ProRes, short films, television editing, tv spots, video codec, video editing

SmartPhones and SmartCars. One in Every Garage Soon!

Posted by David Barrett on May 12, 2012 | Featured

The more time we spend in our cars, the more we’re looking for something to do. Forget about that European concept that when in a car, one should drive… As we sit on the freeway, in stop and go traffic, … Read More