When an Auto Ad Works – The New Ford F-150

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Typically, the ads I see these days on television for automotive products are so lame that it just increases my desire to see some of the giants fall. At the same time, when I do see something from one of the big three that is positive, that merits being called out as well.

The new television campaign for the Ford F-150 is such an example. This new spot, directed by Vince Haycock and with art direction by Paul Kirner and Brad Hensen under the guidance of CD Toby Barlow at Team Detroit, just rocks the planet, that’s all. Using graphics as they have, combined with a snappy script and the VO of actor Dennis Leary, the spot not only makes the truck attractive, it points out its real benefits to potential buyers.

So, no more shots of trucks pulling the empire state building, or being shot off the deck of an aircraft carrier, please! Instead, get creative. Do something that makes a difference – and people will notice.

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6 Comments

  1. Dan O'Dell

    Best auto campaign in years.
    Notable. Noticed. Nice.
    Communicative too.

    D

  2. www.goldpreise.biz

    Hello webmaster, thanks for the good “Auto Ad Works – The New Ford F-150 – R|com Creative Blog” post. Would it be possible, that i can write a story about this post in our local newspaper? I would be really happy if i can do this and i will give you a link from a german blog too. Please answer. Greetings Goldpreise

  3. C Lobo

    I too was utterly impressed with this ad… it completely broke through the clutter of predictable auto advertising (yawn). Its pace, tempo, laddering and reinforcing of real benefits is so insightful and clever that it left me wanting more. And hello? I’m a late 30-something mom who lives in the city. No need for the truck (I was never part of the target market in the first place) but boy did it leave its mark on me (i guess i must have been watching sunday football and that’s how i came across it) — somehow those 30 seconds grabbed me in such a way, that i’m willing to advocate on Ford 150’s behalf and i have no room or basis for doing so. Now… that my friends — is an ad.
    Thanks for sharing.
    — C. Lobo
    Marketing Professional

  4. Ben Thompson

    sourcearticle.info has a similiar post if anyone’s interested

  5. paddyoh furniture

    Kudos to Ford and Dennis Leary !

    Now, lets ask Jeff Bridges to STOP with the Hyundai Ads !

    HIE-YUN-DIE does NOT rhyme with Sunday !

    Here is his message board:

    Jeff Bridges Dot Com

  6. paddyoh furniture

    HIE-YUN-DIE does NOT rhyme with Sunday !

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